Hankook Tyre UK has renewed its long-standing partnership with the Northampton Saints Rugby Club, by extending its sponsorship agreement for a further four years. The new agreement continues Hankook’s position as Elite sponsor until 2016 with the company’s logo positioned on the team’s shirts.
Hankook, one of the world’s leading tyre manufacturers and which has rapidly built an impressive reputation for its innovative and high-quality tyres, has been the Elite sponsor of the Northampton Saints since 2009. The company’s headquarters are based in Northamptonshire in the nearby town of Daventry.
“The partnership between Hankook and the Saints has been a great success and we are thrilled to continue our commitment to the club as an Elite Sponsor,” Tony Lee, managing director of Hankook Tyre UK, explained.
“It has allowed us to increase brand awareness by reaching a wider audience through the support of an accomplished and talented squad.”
For over 130 years Northampton Saints has been one of the most recognised and successful rugby clubs in England.
In the past five years the club has regularly lifted silverware and reached major finals – including the 2011 Heineken Cup final – and in 2012 provided a record number of players to the England Six Nations Elite Player Squad.
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About Jim McGill
Jim McGill is an award-winning motoring and motorsport journalist with more than 25 years' industry experience. He contributes to a number of newspapers and magazines, including The Times, Telegraph, Daily Mail, Scotsman, Sunday Herald and AA Magazine.
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