Mitsubishi has pledged to refresh its entire range over the next four years. In doing so, it will deliver its models in either electric or hybrid format, in addition to the standard internal combustion engine.
The first model in the range to get the new treatment is the plug-in hybrid version of the new Outlander. It’s expected to enter showrooms at the start of 2013.
Mitsubishi has stated the newcomer will deliver 140mpg, plus be capable of covering 25 miles on electric power alone.
Mitsubishi UK managing director Lance Bradley believes the hybrid Outlander “feels like it offers the performance of a 3.0-litre V6 petrol engine”, with running costs acceptable to crossover buyers.
In addition to attracting buyers from less premium brands, Bradley also believes the new Outlander hybrid will capture sales from Lexus RX 450h customers.
Mitsubishi is also likely to relaunch the Lancer, which was recently dropped from the line-up due to its unprofitability. It’s expected the new version will be offered with a plug-in hybrid option; the sam technology will appear in the ASX.
And the Japanese manufacturer’s new city car, the Mirage, is expected to be offered with an electric powertrain as an alternative to its three-cylinder petrol engine.
And Bradley had even suggested strongly that it’s class-leading commercial seller, the L200, could also get the hybrid treatment.
“There’s no reason why commercial vehicle customers wouldn’t appreciate the benefits of hybrid technology,” he said. “We know the technology works, and that it is good.”
About Jim McGill
Jim McGill is an award-winning motoring and motorsport journalist with more than 25 years' industry experience. He contributes to a number of newspapers and magazines, including The Times, Telegraph, Daily Mail, Scotsman, Sunday Herald and AA Magazine.
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