Skoda will introduce a new green label — GreenTech — on all future model launches. The new range will be positioned below its current GreenLine brand.
Already available on the new Citigo, GreenTech denotes stop-start, energy recuperation and low rolling resistance tyres. On average it will reduce CO2 emissions by 5-8% compared to a non-GreenTech badged model, according to Skoda.
“We have taken the decision that, as we are in this product onslaught in which Skoda is launching a new model every six months on average over the next few years, we will introduce GreenTech to new vehicles as they become available,” Chris Hollins, Skoda product manager, said.
The next car to bear the GreenTech mark will be the Rapid which goes on sale at the end of this year.
GreenLine will continue to signpost Skoda’s most efficient models, those that also feature improved aerodynamics, weight saving and restrictions on some options, such as sunroof and spare wheel, to minimise CO2 emissions.
“GreenLine is all-singing, all-dancing,” Hollins added, “while GreenTech will sit across other models as a lower-level green brand. We don’t want to have a pricing premium for it.”
About Jim McGill
Jim McGill is an award-winning motoring and motorsport journalist with more than 25 years' industry experience. He contributes to a number of newspapers and magazines, including The Times, Telegraph, Daily Mail, Scotsman, Sunday Herald and AA Magazine.
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