Hankook is to sponsor to the UEFA Europa League for the the next three season, through to the final in 2015.
Hankook will benefit from extensive brand exposure, including perimeter board advertising in the stadiums, media backdrops during flash interviews, as well as during official UEFA press conferences.
The competition also attracts extensive live television coverage, plus highlight packages, not only in Europe, but throughout the world.
“We are excited about our new partnership with the UEFA Europa League,” Hee-Se Ahn, Vice President Marketing Hankook Tire Europe, explained.
“Football sponsorships represent an integral component of our European marketing strategy. The emotionality in football is a perfect match to our company motto ‘Driving Emotion’.
“We are pleased to be supporting the UEFA Europa League, one of the most challenging and highly emotive competitions in international football.
“This unique Pan-European platform cements our long-term engagement as a European football partner and is a perfect opportunity for us to sustainably strengthen our brand awareness, especially in the Ultra-High-Performance sector.”
Understandably, the announcement was welcomed by UEFA Events CEO, David Taylor
“The UEFA Europa League is Europe’s biggest club competition, boasting many talented international players and high quality clubs from all around Europe,” Taylor said.
“We are delighted to welcome tyre manufacturer Hankook, as another top global brand, to the UEFA Europa League family.
“Hankook is known for its premium quality, especially in the field of ultra-high-performance tyres and we look forward to join forces with Hankook to build the competition awareness and engage with fans.”
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About Jim McGill
Jim McGill is an award-winning motoring and motorsport journalist with more than 25 years' industry experience. He contributes to a number of newspapers and magazines, including The Times, Telegraph, Daily Mail, Scotsman, Sunday Herald and AA Magazine.
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