It’s less than two months before new tyre labelling becomes law, yet more than 70% of motorists remain completely unaware of the impending legislation.
More than 3000 motorists took part in the survey, which confirmed almost all UK motorists (99%) vastly underestimate the impact tyres have on their fuel bills.
In addition, over half still prioritise upfront cost when buying their tyres, and less than 20% take fuel consumption and long term costs into consideration.
“The impact of the new labelling system, which comes into operation in November, will depend heavily on the number of motorists that know these labels exist and understand how to use them,” Kim O’Connor, managing director of tyre chemical supplier Lanxess, the company who carried out the survey, explained.
“The results of our survey demonstrate the motoring community is not yet ready and needs an easy and accessible way to understand the impact different tyres can have on their wallets and carbon footprint.”
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About Jim McGill
Jim McGill is an award-winning motoring and motorsport journalist with more than 25 years' industry experience. He contributes to a number of newspapers and magazines, including The Times, Telegraph, Daily Mail, Scotsman, Sunday Herald and AA Magazine.
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