Continental Tyre Group received the Tyre Manufacturer of the Year Award at the annual presentation by the National Tyre Distributor’s Association (NTDA) in Manchester.
“Continental has produced a number of innovative products recently, including ContiSeal, the puncture resistant tyre, fuel saving truck tyres and a number of passenger car summer and winter tyres that have performed consistently well in tests by the motoring press,” the NTDA said.
“As well as providing quality products, Continental works closely with retailers to win new customers and to improve service and customer retention.”
Michelin scooped two awards, winning the product innovation award for its new Energy + tyre, while its advertising campaign, ‘The right tyre changes everything’ featuring the Primacy 3 tyre was given the Industry Advertising Campaign Award.
“Michelin subjected its Energy Saver + tyre to a series of independent tests to quantify its claims that the tyre saves money, reducing fuel consumption and lasts longer than the competition, without compromising safety,” the NTDA explained.
“Tests showed the tyre reduces fuel consumption by 200 litres per 45,000 kilometres travelled and, on average, it provides 9300km more mileage than competitive premium tyres.”
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