Kia has confirmed a significant £3390 price hike for its revised entry-level Sorento SUV, which is available to order now ahead of its on-sale date in December.
The range now starts at £26,495 and rises to £35,095 (a price increase of £2585) for the range-topping model.
Michael Cole, Kia UK managing director, believes the price increases are justified due to the improved quality and design of the new models coming from Kia.
“The step from the older product to our new range has been such that having those conversations about increasing prices is made much easier,” Cole said.
“I’m not being complacent here. We will continue to offer quality cars that will be seen as value for money.”
And the UK boss is comfortable with the fact the UK dealership network is coping well with how the brand has moved to compete against volume competitors.
All models in the new Sorento range now have permanent all-wheel drive, are powered by a 2.2-litre CRDi turbodiesel and feature interior quality improvements.
At 4685 mm and 1885 mm, the length and width of the car are unchanged: ride though has been lowered slightly by 10mm. Kia technicians have also revised the steering, brakes and suspension specifically to improve the Sorento’s handling.
The new model is more fuel efficient, returning 47.9mpg — an improvement of 5.7mpg on the model it replaces. It’s also cleaner, emitting 155g/km CO2 on the manual version, a drop of 22g/km. The improvements mean a saving of £155 in the first year’s road tax.