Dunlop launches multi-platform consumer campaign

dunlop-logo-yellowDunlop has launched a multi-platform content consumer car campaign championing the Pure Driving Experience.

The eight-month campaign, which will run in print and online across a range of publications, features specially shot videos filmed in amazing locations around the UK and Europe.

Each film will showcase a Pure Driving Experience in a high performance car, illustrating the grip and incredible performance Dunlop tyres provide.

“This is a pivotal year for us, celebrating 125 years of industry-leading innovation,” Andy Marfleet, Dunlop brand manager, said.

“Our focus is very much on the future and we wanted a campaign that encapsulates our approach, as well as bringing the passion, energy and creativity that goes in to our products to life.

“This multi-platform campaign really allows us to do this and crucially for us, lets people get a taster of the Dunlop driver experience.”

Blackcircles.com stocks a comprehensive range of Dunlop tyres, in addition to those from all the other leading tyre manufacturers, all at the most competitive prices. Plus we can arrange for you to have your car’s new tyres fitted at a time and location best-suited to you.

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Jim McGill

About 

Jim McGill is an award-winning motoring and motorsport journalist with more than 25 years' industry experience. He contributes to a number of newspapers and magazines, including The Times, Telegraph, Daily Mail, Scotsman, Sunday Herald and AA Magazine.

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