Dunlop has launched a multi-platform content consumer car campaign championing the Pure Driving Experience.
The eight-month campaign, which will run in print and online across a range of publications, features specially shot videos filmed in amazing locations around the UK and Europe.
Each film will showcase a Pure Driving Experience in a high performance car, illustrating the grip and incredible performance Dunlop tyres provide.
“This is a pivotal year for us, celebrating 125 years of industry-leading innovation,” Andy Marfleet, Dunlop brand manager, said.
“Our focus is very much on the future and we wanted a campaign that encapsulates our approach, as well as bringing the passion, energy and creativity that goes in to our products to life.
“This multi-platform campaign really allows us to do this and crucially for us, lets people get a taster of the Dunlop driver experience.”
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