This year marks Harley-Davidson’s 110th Anniversary. As part of this Dunlop have been name as the company’s official tyre sponsor for the events set to take place across the globe.
Dunlop will be a past of a series of events which have been planned across the globe, including Rome, Sturgis and Milwaukee.
At these events Harley riders will be offered the opportunity to have a chat with staff from the tyre manufacturer. Giving them the chance to ask questions about tyre selection and, perhaps more importantly for many, tyre performance.
The Dunlop Harley-Davidson partnership is not a new one. In fact, since 1984 Dunlop’s tyres have been the preferred original equipment tyres of the American motorbike manufacturer.
This year is proving to be a big one for Dunlop who are themselves celebrating a major anniversary – this year is their 125th anniversary.
Spekaing about the partnership, John C. Farris, Jr., director – global brand alliances and business development for Harley-Davidson said, “Harley-Davidson riders are passionate about their motorcycles and appreciate the impact of riding on quality tyres like Dunlop.
“Our 110th Anniversary is a unique opportunity to showcase the respected tradition that connects Harley-Davidson motorcycles and Dunlop tyres, which includes Dunlop’s longtime support for Harley-Davidson racing programs.”
Dunlop and Harley-Davidson are reportedly working together on several activities for the 110th Anniversary, including having Dunlop staff experts at events in Rome, Sturgis and Milwaukee, social media motorcycle tyre care tips and more.