Fiat launches 500 style app

Fiat 500 AppA new Facebook app has been launched by Fiat UK. Named ‘You Wear’, the app analyses 25 of your most recent photos on the social media site and produces a personality analysis and a colour match for the Fiat 500 it believes would be your best match.

Aimed specifically at what it deems to be style conscious target buyers, the app then publishes the results so friends can see and be invited to play.

The Fiat 500 has more than half a million custom specification combinations, and recently the city car has been made available with even more due to the launch of the Fiat 500 spring/summer collection range.

Everyone who plays Fiat 500 You Wear is entered into a prize draw to win one of 50 High Street shopping vouchers and a grand prize of a VIP experience at London Fashion Weekend in September.

“In today’s world we want to be able to express ourselves,” applied colour psychologist Karen Haller, who helped develop the app, explained, “so it’s great that the Fiat 500 range gives us such variety of colour with which we can express our personalities.

“Other than your clothes, what else allows you to express your personality to the outside world and get noticed more than the car you drive?”

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Jim McGill


Jim McGill is an award-winning motoring and motorsport journalist with more than 25 years' industry experience. He contributes to a number of newspapers and magazines, including The Times, Telegraph, Daily Mail, Scotsman, Sunday Herald and AA Magazine.

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