Peugeot launches 2008 into showrooms with 1300 orders

Peugeot 2008Peugeot officially introduced its new 2008 compact crossover into its dealership network across the UK today: and it’s celebrating the fact it already has more than 1300 confirmed orders.

With prices starting at £12,995, Peugeot confirmed that diesel models have accounted for two-thirds of the orders, with the e-HDi 92 in Allure trim accounting for 20% of orders so far.

The e-HDi 115 in Feline trim is the second most popular model. All 1.6 litre petrol and diesel models in Allure and Feline specification come with Peugeot’s unique Grip Control as standard.

“We’ve been thrilled with the number of customers who have made a concrete commitment to the 2008,” Neil Moscrop, director of sales for Peugeot UK, said. “That the two higher-grade trim levels are getting so much attention shows what a fantastic product we’ve got, both in terms of specification and value for money.”

The 2008 has already been a sales success on mainland Europe: in the two months since it was launched, more than 32,000 have been sold, exceeding Peugeot’s own sales predictions.

The introduction of the new 2008 is expected to further boost what has already been a successful opening six months of the year for Peugeot in the UK.

Official figures reveal the French manufacturer sold 56,253 new cars in the UK from January to June, compared with 52,482 in the same period last year: a rise of more than 7%, with retail sales being the main driver, up 17%.

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Jim McGill

About 

Jim McGill is an award-winning motoring and motorsport journalist with more than 25 years' industry experience. He contributes to a number of newspapers and magazines, including The Times, Telegraph, Daily Mail, Scotsman, Sunday Herald and AA Magazine.

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