Apollo Tyres has become the second Indian company to sponsor Manchester United.
As a part of the three-year deal, Apollo will create football-based play zones, using recycled rubber, in local communities in Britain and India to encourage healthy lifestyles among youngsters.
Apollo — which joins fellow Indian company, telecom giant Bharti Airtel, to back the Premiership champions — has also become the club’s official tyre partner in Britain and India.
Using recycled tyres, Apollo will build “Go The Distance” football pitches in local communities across the UK and India. The first will be built on site, as part of a fan zone/play zone, at Old Trafford.
“Apollo Tyres is a leading player in the tyre industry and its rate of growth and development into new territories made it an attractive partner for the club,” Richard Arnold, Manchester United group managing director, said.
“With a combined fan base close to 46 million followers in both the UK and India, we are confident in providing Apollo with a highly engaged audience, not only to promote its brand, but also to engage and communicate with our fans.
“This partnership also allows the club to continue its on-going commitment to investment in and the development of young people, whether through our academy or via the work we do in the community.”
The new partnership was also welcomed by Apollo Tyres chairman, Onkar Kanwar.
“This is a very significant partnership for us as a company and clearly demonstrates our global ambitions for our business, and the brand,” he said.
“Very few sports platforms deliver such global profile and awareness and we look forward to working closely with Manchester United over the coming years.
“It is a matter of great pride for us to introduce a new healthy living initiative under our corporate social responsibility, to create new play zones for the youth in the UK and India.
“In its aim to stimulate the next generations to ‘Go the distance’, this campaign really brings to life our brand values of high performance, quality and excellence.”
With its headquarters in Gurgaon, Apollo Tyres has a manufacturing presence in Asia, Europe and Africa.
With revenues of over $2.34 billion, the company exports to over 100 countries.
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