Erich Fric PicThe British Tyre Manufacturers Association (BTMA) has elected a new chairman. Erich Fric, Goodyear Dunlop’s UK and Ireland managing director, is the new man in charge.

Fric (pictured) brings a wealth of tyre industry experience with almost 20 years’ in the business. He takes over the role with immediate effect.

Fric will also represent the BTMA on the board of the Tyre Industry Federation (TIF).

“It’s a great honour to serve as chairman of the BTMA, as it is a very important position within the tyre industry,” Fric, who replaces Michelin managing director, Eric Le-Corre, in the role, said

“I aim to build upon the success that the association has enjoyed under the previous chairmanship so that our members increase their competitiveness in both the domestic and overseas markets.

“The tyre industry is not immune to the global challenges faced by all markets, so representing the interests of BTMA members over the next two years is a very exciting prospect.”

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