Apollo Tyres has won a coveted film award in Cannes for the introduction film for the Ultrac Vorti of its brand, Vredestein.
The tyre film received the Golden Dolphin Award as the winner in the Marketing Communication category.
It formed part of the 4th Cannes Corporate Media & TV Awards, one of the world’s most important awards competitions honouring excellence in the corporate audio-visual industry.
The concept of the film was a music video, also shot with a Google 360 degrees camera, exclusively-composed music, and a game available in the Apple store with Facebook integration.
“It feels like a recognition that our creative approach and storytelling stands out,” Bandi Vaczi, Apollo Tyres head global marketing communications said.
“With a marketing case of a low interest and slow moving product, we need to be different. Our aim is to bring sexy to the industry, and gold is pretty sexy.”
You can watch the award-winning Vredestein film here:
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