Caterham Group — led by Scot Graham Macdonald — has launched its first ever motorcycle division, appropriately named Caterham Bikes.
Three prototype products — the Brutus 750 (dubbed the ‘SUV of motorcycles’), Classic E-Bike (an all-electric, bike with retro styling) and the Carbon E-Bike (a premium electric bike inspired by F1 technology) — have been unveiled at the International Motorcycle Exhibition (EICMA) in Milan.
The arrival of Caterham Bikes is a natural extension to the expanding Caterham Group since the purchase of the historic Caterham Cars brand in April 2011 by Tony Fernandes and Dato’ Kamarudin Meranun.
The two-wheeled division joins Caterham F1 Team, Caterham Racing (GP2), Caterham Technology & Innovation, Caterham Composites and the latest arm, Caterham Moto Racing Team, in the rapidly growing Caterham family.
The iconic Caterham Seven sportscar is fondly referred to as the closest experience to motorcycle riding on four wheels so this move, the brand’s first foray into road bikes, is a natural step and follows the launch last month of the Caterham Moto2 race team.
The new division will be spearheaded by Al-Ishsal Ishak as CEO. Ishsal comes to Caterham Bikes from his previous role with AirAsia as group head of ancillary income.
Production of the three launch bikes — all priced affordably — will begin as early as Spring 2014, with the Brutus 750 the first to be built, followed by the two electric bikes later in the year.
“Just as the Caterham Seven is a motoring icon because of its unique design and engineering credibility, Caterham Bikes’ products will be aimed at a niche audience seeking exceptional quality, bespoke design flare and bikes easy enough for anyone to ride,” Dato’ Kamarudin Meranun, co-chairman of Caterham Group, said.
Brutus 750: described as the “SUV of motorcycles”, menacing in stance but surprisingly nimble to ride, the Brutus 750 can operate as a street bike, off-road machine or even a snowmobile (conversion in less than four hours). It is the first motorcycle with an automatic transmission and the first ever two-wheel SUV.
Classic E-Bike: carrying uniquely retro-styling for the rider with a penchant for a design harking back to the golden age of British motorcycling, this bike has a range of 40-80km and does not require the rider to have a licence in the EU
Carbon E-Bike: a premium bike with modern styling inspired by F1 technology; a limited edition version featuring exclusive F1 input and materials is currently being explored.