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Hankook Agrees New Sponsorship Deal with Real Madrid

Hankook agreed a new three season global sponsorship deal with Spanish football giants, Real Madrid. The details of the sponsorship means that the advertising of the tyre manufacturers brand will not just be limited to Primera División matches at the Santiago Bernabéu Stadium… Continue reading →

Yokohama Launch Chelsea Tyre

Yokohama launched a special edition Chelsea tyre in October. The “BluEarth-A AE50 Chelsea FC Edition” is the ultimate piece of tyre accessory for any Chelsea fan – with the club’s logo designed into the sidewall of the tyre. The product… Continue reading →

Bridgestone becomes ‘Official Tyre of the Olympic Games’

This week it was announced that Bridgestone Corporation has entered into an agreement with the International Olympic Committee (IOC) to become an official top-tier Olympic partner. This new partnership is said to last through to the 2024 Olympic Games. Commenting on… Continue reading →

Apollo Man Utd TV Commercial

Apollo has released a video visualizing their sponsorship of Premier League club Manchester United. The commercial, which was created at the start of the year, features Robin Van Persie, Chris Smalling, Jonny Evans and David De Gea. The message behind the… Continue reading →

Cooper Tire in New Sponsorship Deal with Arsenal FC

Today at the Arsenal Training Centre it was announced that Arsenal Football Club and Cooper Tire Europe have reached a long-term agreement which sees the tyre manufacturer become an official partner of the North London Premier League Club. The deal… Continue reading →

F1: Singapore Grand Prix Preview

The Formula One circus rolls into Singapore this weekend, for the dramatic night-time race run under the bright streetlights. And while Red Bull’s Sebastian Vettel knows another victory will all but clinch his fourth successive title, much of the paddock… Continue reading →

Coulthard named as Cooper Tires ambassador

Cooper Tire Europe has today named ex-Formula One and DTM star, David Coulthard, as ambassador of its ultra-high performance (UHP) range. In a multi-faceted ambassadorial role, Coulthard, who now fronts the BBC F1 television coverage, will offer technical advice, insight… Continue reading →

F1: Italian Grand Prix Report

Red Bull’s Sebastian Vettel took another dominant win as he strolled to victory in the Italian Grand Prix, leading from start-to-finish. The German, on course for his fourth successive world championship, now heads to Singapore with an almost unassailable 53-point… Continue reading →

F1: Italian Grand Prix, Monza — Preview:

Triple F1 world champ, and current runaway leader, Sebastian Vettel, has admitted is is working hard to ensure he doesn’t get distracted as he closes in on a fourth successive crown. The Red Bull racer heads into this weekend’s Italian… Continue reading →

Apollo Tyres signs three-year ManUtd deal

Apollo Tyres has become the second Indian company to sponsor Manchester United. As a part of the three-year deal, Apollo will create football-based play zones, using recycled rubber, in local communities in Britain and India to encourage healthy lifestyles among… Continue reading →

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