Yesterday the new EU Tyre Label legislation came into force.

From now on, every new tyre sold within Europe (with some exceptions, mainly off road, spare, vintage, re-tread, motorbike or studded tyres) must be labelled – much like a fridge, freezer or even light bulb.

So, from now on when buying tyres, you will begin to see the following label when shopping for new tyres (that’s it over there on the right).

The new tyre label bears a remarkable resemblance to the labels used for electric goods in the EU. However, unlike the electrical labels, the tyre label doesn’t focus on energy ratings.

The tyre label focuses on 3 important categories that should be considered when choosing a tyre:

  • Fuel Efficiency
  • Wet Grip
  • External rolling noise

To find out more about tyre labelling, visit our online tyre label guide –

As part of our commitment to raise awareness of this important issue and to help motorists throughout the UK understand what this means in a practical sense, our Managing Director – Michael Welch – was interviewed on Radio 5 Live yesterday morning.

To listen to the interview, simply click play on the sound clip here:


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