Goodyear Dunlop has appointed Nick Harley as its new director for consumer tyres. Harley, previously sales director at BP Castrol Lubricants, will now report directly to UK and Ireland managing director, Erich Fric.

Harley was responsible for UK, Ireland, France and BeneLux markets at BP Castrol Lubricants, as well as Key International Accounts in Europe and Africa.

In his new role, he will  lead Goodyear Dunlop’s consumer business across all brands.

“Nick joins us with extensive sales and marketing expertise gained at a senior level,” Fric said, “and a great deal of experience working internationally.

“Combined with his in-depth automotive knowledge and understanding of a highly competitive retail and distribution market, Nick is an ideal fit for this role.”

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