Look! Up in the sky – it’s a bird, it’s a plane… it’s the Goodyear Blimp!
Last week the famous and iconic Goodyear Blimp was flying in the skies of Europe for the first time in almost ten years.
This version of the Goodyear Blimp is a Zeppelin NT airship – operated by Deutsche Zeppelin-Reederei GmbH.
Measuring in at 18m in height and 75m long – that’s around three quarters of a football pitch – this type of airship is the same as used by the three Goodyear Blimps operating within the USA.
This return is part of a number of investments being made by Goodyear’s throughout Europe at present. When talking about the return, Mike Rytokoski, vice president and chief marketing officer, Goodyear Europe said:
“The Goodyear Blimp is a true icon that has captured the imaginations of consumers and enthusiasts in the United States and across the world for nearly one hundred years.
“Its return to Europe has been long-awaited and is the perfect way to celebrate our return to international motorsport, our new media partnership with Eurosport and the cutting-edge additions to our product portfolio.”
As far as PR and branding go, the Goodyear Blimp is a strong brand ambassador of Goodyear and the hope from the tyre manufacturer is to increase brand awareness whilst also delivering some one-of-a-kind coverage from the skies at upcoming racing events throughout Europe this summer.
Although perhaps more readily associated with the USA, the Goodyear Blimp is no stranger to Europe. It was first sailing through our skies as far back as 1972 – appearing in England, France, Scotland, Belgium, the Netherlands and Italy.
The Goodyear Blimp is usually associated with sporting events, although it has flown during two Royal weddings in the past. This summer, the Blimp will be working hard as part of Goodyear’s international racing comeback campaigns.
The tyre manufacturer has recently made strides back into the racing world – being named as tyre supplier as such events as the European Le Mans Series, the World Endurance Championship (WEC) and the British Touring Car Championship (BTCC) – and the Goodyear Blimp seems set to play a part in boosting their visibility during these events.
So, keep your eyes on the skies – as the Goodyear Blimp may be flying somewhere overhead near you soon.